مجلة الحقيقة
Volume 24, Numéro 1, Pages 480-495
2025-03-30

Analyzing The Translation Of Cultural References: Navigating Challenges And Ensuring Accessibility For The Target Audience

Authors : Slimani Hafida .

Abstract

The study examines the complex challenges of translating cultural expressions, crucial for intercultural communication. The methodology includes analyzing transcription theories and functional approaches, illustrated through literature, cinema, and advertising case studies. Results show that translators face significant difficulties translating traditional idioms beyond mere linguistic conversion. The article discusses cultural adaptation and contextual analysis strategies, emphasizing the importance of balancing fidelity and readability. In conclusion, it recommends a culturally sensitive and contextually informed approach to effectively render sociocultural references and ensure positive reception by the target audience.

Keywords

Cultural Expressions ; Dynamic Equivalence ; Formal Equivalence ; Intercultural Communication ; Translation Challenges