المداد
Volume 13, Numéro 1, Pages 47-68
2025-07-18

Psychological Impact Of Social Media On Consumer Behavior: A Comprehensive Analysis



Authors : Madi Amazigh .

Abstract

The rise of social media has profoundly reshaped consumer behavior, influencing how individuals perceive, evaluate, and engage with products and brands. This theoretical paper explores the multifaceted psychological impact of social media on consumer behavior, covering cognitive, emotional, social, and behavioral aspects. The study examines how social media platforms capture attention, alter perceptions, and drive emotional responses, ultimately shaping consumer decisions and loyalty. The paper also discusses the implications of social validation, peer influence, and virtual communities on consumer identity and engagement. Through the development of a holistic model, this work aims to provide marketers with insights into leveraging psychological principles in social media marketing strategies. The paper concludes by identifying future research directions, emphasizing the need to explore emerging psychological trends in the context of social media and consumer behavior.

Keywords

Social Media ; Consumer Behavior ; Cognitive Influence ; Emotional Influence ; Social Influence

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