المجلة الدولية للدراسات الإنسانية
Volume 4, Numéro 1, Pages 117-141
2025-03-19
From Persuasion To Automation: How Digital Culture Redefines Consumer Behavior
Authors : Madi Amazigh .
Abstract
The digital revolution has transformed consumer behavior, shifting from traditional persuasion to subtle automation driven by predictive algorithms. While traditional persuasion relied on emotional appeals and logical arguments, automation anticipates desires by offering preselected choices through personalized recommendations and dynamic pricing. This transition raises ethical concerns about autonomy, as consumers unknowingly surrender critical thinking and agency. Exploiting cognitive biases such as anchoring and fear of missing out, automated systems deliver convenience and hyper-personalization but commodify attention, prioritizing engagement over well-being. To balance its benefits and risks, transparency, digital literacy, and ethical frameworks are essential. This debate reflects broader societal values, questioning whether automation will empower individuals or deepen systems of control. The outcome will shape consumer culture and redefine the essence of choice in the digital age.
Keywords
automation ; algorithms ; persuasion ; consumer behavior ; , autonomy
Les articles similaires
Kaouadji Charef Eddine
.
pages 722-733.
Dahmani Youcef
.
Akmoun Houda
.
pages 759-771.
Zitouni Mimouna
.
pages 159-174.
Souar Walid
.
Almi Hassiba
.
pages 16-29.
Zerrouki Nesrine
.
Merizek Adman
.
pages 344-363.
