مجلة القيمة المضافة لاقتصاديات الاعمال
Volume 6, Numéro 2, Pages 104-142
2025-12-31
Sustainable Marketing Supported By Green Technologies (3d Printing's Contributions To Reducing Carbon Footprint)
Authors : Guendouz Tarek .
Abstract
These research papers address a significant contemporary issue in modern marketing literature: Sustainable Marketing, which aims to sell Eco-Friendly Brands. Professional marketers are ethically committed to Environmental Responsibility at a time of widespread Pollution and Environmental Degradation. The emergence of Green Technologies such as 3D Printing, also known as Additive Manufacturing, has helped marketing management achieve Environmental Sustainability. In addition to reducing the Carbon Footprint. The study concludes that harnessing these Clean Technologies based on the Circular Carbon Economy model contributes to achieving a Green Competitive Advantage, especially with the spread of Environmental Awareness of the threats of Carbon Dioxide Emissions and dangers of Global Warming and Climate Change.
Keywords
Sustainability ; Green Marketing ; Clean Technologies ; 3D Printing
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