مجلة الإدارة والتنمية للبحوث والدراسات
Volume 14, Numéro 2, Pages 192-209
2025-12-01

Re-engineering Cyber Marketing Mechanisms And Tools To Industry 4.0 Dynamics And Contexts (digital Transformation In Light Of Icts And Cpss)



Authors : Guendouz Tarek .

Abstract

This study addresses a topic of utmost importance, both now and in the future. Cyber Marketing mechanisms are in dire need of adapting to the requirements and conditions of the fourth generation of successive industrial revolutions. Industry 4.0, or the Fourth Industrial Revolution has imposed numerous constraints on Marketing & Sales professionals, on the one hand, while simultaneously providing many strategic gains that help marketers gain a Sustainable Competitive Advantage (SCA), on the other. Undoubtedly, it is imperative to adapt marketing tools and methods to Information and Communications Technologies (ICTs) and Cyber-Physical Systems (CPSs), which coincided with the birth of the fourth wave of the industrial revolution. These Emerging and Enabling Technologies include Artificial Intelligence (AI) solutions, Machine Learning (ML) algorithms, Big Data Analytics (BDA), and many others. The research papers concluded that Cyber Marketing Decision Automation is inevitable, as it is the optimal approach for exploiting opportunities, particularly Hyper-Personalization of Customer Experiences (CX), and avoiding threats, particularly ethical concerns and data privacy.

Keywords

Cyber Marketing ; Industry 4.0 ; Information & Communications Technologies ; Cyber-Physical Systems

Les articles similaires

سرديات صناعة الثقافة الرقمية الفائقة في ظل السياقات الافتراضية. Narrations The Industry Of Digital Super Culture In The Light Of Virtual Contexts

العبدي خيرة . 
ص 106-125.

Government Policies For Digital Transformation As A Catalyst For Artificial Intelligence Adoption And Their Impact On The Digital Skills Gap, Innovation, And Startups: An Analytical Study Of The Objectives Of Algeria's National Digital Transformation Strategy 2025-2030

Hezla Anis .  Abdelaoui Yahia . 
pages 69-87.

The Dynamics Of The Qatari Economy In Light Of The Digital Transformation

Kerroucha Imen .  Sebbagh Rafika . 
pages 189-202.

دور أدوات التسويق الرقمي في تحسين الأداء التسويقي المصرفي دراسة ميدانية على البنك الوطني الجزائري-عنابة- The Role Of Digital Marketing Tools In Improving Banking Marketing Performance A Field Study On The National Bank Of Algeria -annaba-

لعبيدي سامي .  شاوي شافية . 
ص 69-86.

Mechanisms For Employing Digital Tools And Artificial Intelligence By Digital Platforms To Detect The Spread Of Fake News Across Social Media Networks -a Case Study On The Misbar Platform-

Naceri Zohra .  Djellouli Mokhtar . 
pages 38-53.

Formats de citation