مجلة نماء للإقتصاد والتجارة
Volume 9, Numéro 2, Pages 23-36
2025-12-25
Iot Sensors-powered New Product Development (deep & Radical Marketing Shifts)
Authors : Guendouz Tarek .
Abstract
These research papers discuss a very important topic: the implications of cyber-physical systems on the marketing system in general, and the implications of Internet of Things (IoT) sensors for product and brand management in particular. This is considering the rapid computer developments and digital transformations that are proceeding at an unprecedented pace. The theoretical study concluded that IoT sensors, as a digital innovation, and in light of the tremendous progress of information and telecommunications technologies, satellites, the Internet, and fifth-generation networks, have tangible positive results in improving the outcomes of strategies and policies for goods and services, on the one hand, and in enhancing the outcomes of engineering, design, differentiation, packaging, warranty, positioning, after-sales services, and other decisions, and thus gaining a sustainable competitive advantage based on the needs, desires, and preferences of customers in real time and with unique and differentiated performance.
Keywords
New Product Development (NPD) ; Internet of Things Sensors (IoT)
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