مجلة الاقتصاد وادارة الاعمال

Journal of Economics and Management

Description

Economics & Management Journal is an international refereed journal That is bi-annual and free of charge.this journal is published by The Faculty of Economics, business, and management studies -Adrar university -Algeria. The journal focuses on the studies in the field of Economics, business and management in Arabic, French, and English languages,with the supervision of a scientific committee of members with high competencies, and deep knowledge in the field. The journal provides a scientific platform for researchers to contribute original, and previously unpublished studies that adhere to accuracy, objectivity, respecting the scientific methodology as well as this journal's publishing conditions . The journal is published in both, print and online versions.

Annonce

إعلان للسادة الباحثين

اعلان للسادة الباحثين

السلام عليكم ورحمة الله

ينهي رئيس تحرير مجلة الاقتصاد وادارة الاعمال (https://www.asjp.cerist.dz/en/PresentationRevue/515 ) الى علم كافة السادة الباحثين انه تم غلق مجال استقبال المقالات الخاصة بعدد جوان 2025

رئيس التحرير 

 أ.د لحسين عبد القادر

18-04-2025


8

Volumes

21

Numéros

287

Articles


The Impact of Digital Transformation on Enhancing the Quality of Banking Services: A Case Study of the Algerian External Bank (BEA) Branch 42 -Annaba-

بن الشيخ الحسين أحمد,  حاج علي عدنان, 
2025-04-13

Résumé: This study aims to explore the role of digital transformation in enhancing the quality of banking services. Employing an analytical descriptive approach, a field study was conducted through a survey administered to employees at the Algerian External Bank, Branch 42 in Annaba. A total of 42 survey forms were analyzed. The findings suggest that digital transformation acts as a foundational strategy for banks aiming to offer innovative and creative banking services, transcending traditional methods. It significantly enhances service quality, thereby reinforcing the bank’s competitive position.

Mots clés: Digital Transformation ; Banking Services ; Service Quality