مجلة اقتصاد المال و الأعمال
Volume 10, Numéro 3, Pages 136-144
2026-09-30

Data Science-driven Smart Quantitative Marketing Systems (a Quantum Leap)



Authors : Guendouz Tarek .

Abstract

This study addresses a contemporary marketing issue that requires researchers to explore its depths, given its critical implications for tactical and strategic marketing. This study examines the impact of data science on marketing decision-making and policy formulation. Computer advancements have cast a shadow over marketing information systems, particularly following the emergence of artificial intelligence and machine learning, which have represented a quantum leap in commerce, sales, and shopping. The findings highlight the need to harness big data analytics and adopt predictive analytics to improve the output and results of Smart Quantitative Marketing systems.

Keywords

Decision Support ; Smart Quantitative Marketing ; Data Science ; Big Data Analytics ; Predictive Analytics

Les articles similaires

Aspects Of Quantum Mechanics In The French Lieutenant’s Woman 1969 By John Fowles And Flight: A Quantum Fiction Novel 1995 By Vanna Bonta

Chenine Chahrazad .  Sarnou Dallel . 
pages 517-536.

Les Déterminants De L’utilisation Des Systèmes D’e-banking Par Les Clients Des Banques Algériennes : Etude Quantitative. The Determinants Of E-banking Systems Use By Algerians’ Banks Customers: Quantitative Study.

Mansour Rachid .  Khedim Mohammed Mehdi .  Latreche Hela .  Bellahcene Mohammed . 
pages 764-779.

Data-driven Digital Marketing Strategies To Attract ‎international Tourists To ‎algeria

Salim ‎ Chorfi ‎ . 
pages 90-97.

The Role Of Data-driven Marketing In Enhancing Brand Loyalty: An Applied Study On Netflix

Chine Khathir . 
pages 363-374.

Forecasting Residential Electricity Demand In Algeria For The Period 2026–2050 Using The Leap Model: A Scenario-based Analytical Approach

Zenad Souheyla . 
pages 536-557.

Formats de citation