مجلة درلسات التنمية الاقتصادية
Volume 8, Numéro 2, Pages 59-82
2025-12-30

Marketing Information Management Based On Machine Learning Algorithms And Data Mining Science (amazing Scientific Progress And Terrible Technical Development)



Authors : Guendouz Tarek .

Abstract

This study addresses a critical issue of managing marketing information or MKIS that flows to and from the internal and external environment of the marketing department. The CMO is taking advantage of the advent of artificial intelligence in all its branches to efficiently and effectively improve marketing mix decisions and strategies. This concise research paper concludes that harnessing the marketing information system for machine learning algorithms and investing in big data mining science is a golden opportunity to achieve marketing objectives, both qualitatively and quantitatively. This generates significant competitive advantages, most notably the hyper-personalization of customer experience.

Keywords

Marketing Information Management ; Machine Learning Algorithms ; Data Mining Science

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