مجلة التنمية وإدارة الموارد البشرية
Volume 13, Numéro 1, Pages 193-204
2026-07-31
The Role Of Artificial Intelligence In Reshaping Internal Communication Strategies And Human Resource Management
Authors : Ouahabi Naziha .
Abstract
This study examines the transformative impact of Artificial Intelligence (AI) on organizational dynamics, focusing on the convergence of internal communication and Human Resource Management (HRM). It explores how AI-driven tools, such as sentiment analysis and predictive analytics, shift traditional hierarchical communication into decentralized, data-driven ecosystems. The findings reveal that while AI significantly enhances operational efficiency and enables hyper-personalization of the employee experience, it introduces critical challenges regarding digital surveillance and the erosion of human empathy. The study concludes that a synergistic "Human-in-the-loop" approach is essential to maintain ethical integrity and organizational trust. Success in this digital era depends on balancing technological precision with human-centric values to foster an agile and inclusive professional environment.
Keywords
: Artificial Intelligence, Internal Communication, Human Resources, Digital Transformation, Algorithmic Management.
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Terfa Mohammed
.
Hamla Azzedine
.
Altaqqi Omar
.
pages 19-39.
Said Houari Amel
.
pages 257-268.
