آفاق سينمائية
Volume 13, Numéro 1, Pages 255-263
2026-07-23
From Silver Screens To Liquid Platforms: Debating The Ontology Of Cinema In The Digital Era.
Authors : Ouahabi Naziha .
Abstract
This study examines the profound ontological transformation of cinema as it migrates from the traditional "Silver Screen" to the digital ecosystem of "Liquid Platforms." The research analyzes how the transition from celluloid materiality to algorithmic code has dismantled the classical cinematic dispositif, relocating the filmic experience from a collective theatrical ritual to fragmented, individualized, and data-driven environments. By employing a media-archaeological and philosophical approach, the paper investigates the rise of "algorithmic authorship," where predictive analytics and Video-on-Demand (VOD) interfaces reshape narrative structures and spectator subjectivity. The study further explores the aesthetic shift from "Cinema" to "Content," highlighting the tensions between global platform hegemony and national cultural sovereignty. The findings suggest that while digital liquidity offers unprecedented accessibility, it simultaneously imposes a commodified logic that challenges the artistic autonomy of the moving image. The study concludes with strategic recommendations for developing a post-cinematic theoretical framework and fostering digital resistance through independent cultural cooperatives.
Keywords
Cinema Ontology; Liquid Platforms; Algorithmic Authorship; Digital Hegemony; VOD Platforms.
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