مجلة علوم الإنسان والمجتمع
Volume 15, Numéro 1, Pages 1544-1559
2026-04-30

The Role Of Artificial Intelligence In Strengthening Digital Identity Verification Mechanisms In The Media And Communication Environment



Authors : Ouahabi Naziha .

Abstract

This article explores the role of Artificial Intelligence (AI) in bolstering identity verification within digital media. It highlights how AI technologies—such as biometric and behavioral analysis—safeguard digital identities and mitigate impersonation risks, enhancing the cyber resilience of media institutions. While AI offers effective security, it triggers ethical concerns regarding data privacy and evolving cyberattacks. The study recommends developing regulatory frameworks that balance technological efficiency with individual digital rights. Keywords: Artificial intelligence; Biometric authentication; Cybersecurity; Digital identity; Media systems; Privacy

Keywords

Artificial intelligence ; Biometric authentication ; Cybersecurity ; Digital identity ; Media systems ; Privacy

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