التكامل الاقتصادي
Volume 14, Numéro 1, Pages 246-262
2026-03-31

The Role Of Generative Ai In Designing New Products And Services - A Case Study Of Adobe-



Authors : Bessachi Houda . Bouazza Sabrine . Zerrouki Hicham .

Abstract

This study explores the impact of generative AI on product and service design processes, using Adobe's experience as a practical case. It presents the theoretical foundations of generative AI, its main types and tools, and highlights the concept of creative design and its relevance in today’s market. By analyzing Adobe’s generative tools—such as Adobe Firefly and Adobe Sensei—the study finds that AI significantly accelerates design processes, enhances output quality, and stimulates innovation by offering powerful capabilities to both designers and users. The findings demonstrate that generative AI enhances production efficiency through automation, improves the quality of design outcomes, and facilitates more creative approaches. The study recommends that organizations adopt generative AI tools strategically, while reinforcing regulatory and training frameworks, particularly in educational and institutional contexts.

Keywords

Generative AI, Product Design, Adobe Services, Creative Innovation.

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