مجلة العلوم وافاق المعارف
Volume 5, Numéro 1, Pages 298-318
2025-06-30
Digital Marketing And Its Role In Supporting Free Competition In The Telecommunications Sector In Algeria -from The Point Of View Of Mobile Phone Operators "djezzy, Ooredoo And Mobilis"-
Authors : Bessachi Houda . Announ Fouad .
Abstract
From the perspective of a sample of Algerian mobile phone users, this research seeks to understand how digital marketing helps to foster free competition in the country's telecoms industry. A questionnaire was created and sent out to the 250 people who made up the study's sample to collect data, which was then analyzed. Throughout the research, SPSS was utilized. The study discovered a connection between the average responses regarding digital marketing and support for free competition from the perspective of mobile phone users. This relationship is attributed to certain personal variables, as supported by the results of the Kruskal-Wallace test, the Mann and Tinney test, and the correlation coefficient. The model holds great importance
Keywords
digital marketing; free competition; mobile phone operators in Algeria.
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