مجلة نماء للإقتصاد والتجارة
Volume 6, Numéro 2, Pages 398-406
2022-12-31
E-communication, E-reputation And E-marketing: New Strategic Supports
Authors : Bouri Nassima .
Abstract
Abstract: The integration of the company in the field of social networks will allow the managers of the company a better visibility of its economic and competitive environment, and a continuous assimilation in the field of ICT, research & development, technological innovations, and permanent connection. Technically, process automation, ease of use, as well as speed of execution of marketing operations, such as Supply and Distribution Stimulation. social networks have dual effects, they bring advantages, but they can generate disadvantages, such as the absence of confidentiality, and the exposure of false rumors "Bad buzz" explained by the compulsory dependence on technologies, which generates Threats and risks for the products in phase of maturity or decline, in particular following the diversifications and advertising abuses towards the users, and the increased competition, fierce and permanent.
Keywords
Key words: E-communication, E-reputation, E-marketing, ICT, Bad buzz, social networks, strategies. Jel Classification Codes: D83, L14, M31, L24, L14, Z13, C41.
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