La Revue des Sciences Commerciales
Volume 23, Numéro 2, Pages 284-302
2024-12-21
The Strategic Marketing Draft Of Purchases - A New Upstream Strategic Trend – Case: Ce Vital Group (agro-industry)
Authors : Djennadi Karim .
Abstract
Abstract: Our research paper is structured around a linear equation between strategic marketing and the organization of the purchasing process, in this equation this forms two main variables: presentation of the purchasing function and its strategic competitive levers extroverted symmetrically towards a trend strategically purchasing oriented towards supplier markets a new organizational outfit and mastering governing by a strategic option motivated by upstream competition (supplier market), as a positive result of this research in a strategic and competitive sphere of purchasing being an optic; structure, approach and strategy.
Keywords
strategic marketing ; marketing and purchasing ; marketing purchasing struture
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