معارف
Volume 20, Numéro 2, Pages 1829-1839
2025-12-30
The Role Of Communication Strategies In Combating Bullying Against People Of Determination And Supporting Their Social Care: A Critical Approach
Authors : Saidani Selami .
Abstract
Bullying against people of determination is a complex social problem that affects their psychological well- being, social integration, and access to equal opportunities. Despite growing international attention to human rights and inclusion, individuals with special needs continue to face verbal, physical, and increasingly digital forms of harassment. Such practices reinforce stigma and deepen social exclusion, making it urgent to develop effective strategies to counter this phenomenon. Communication strategies represent a key tool in this context, as they not only raise awareness but also influence collective attitudes and behaviors. Through traditional media, social networks, and institutional campaigns, communication can challenge stereotypes, promote empathy, and encourage respect for diversity. By constructing positive narratives and highlighting the contributions of people of determination, these strategies can foster a culture of inclusion and solidarity. This paper adopts a critical approach to analyze the role of communication strategies in combating bullying and strengthening social care for individuals with special needs. It aims to identify both the strengths and shortcomings of current practices, while proposing more ethical, participatory…
Keywords
Communication Strategie , Bullying, People of Determination, , Social Awareness
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