مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 18, Numéro 2, Pages 386-406
2025-12-31
A Bibliometric Review: Artificial Intelligence In Digital Marketing In Scopus (2003-2025)
Authors : Bahaz Sabrina . Bedrouni Aissa . Nouacer Imene .
Abstract
AI is increasingly becoming a core component of marketing strategies. A comprehensive study covering the years 2003 to 2025 was undertaken to solve this issue. This research utilized a bibliometric approach, examining 529 journal articles and reviews from the Scopus database published to date. The study applied the Systematic Performance Analysis and Review technique, with data analysis conducted using Excel and VOSViewer, CiteSpace, and Biblioshiny to do a bibliometric review. The analysis investigated 529 journal articles and reviews, indicating that the primary research domains were "business, management, and accounting.
Keywords
Bibliometric ; Scopus ; Digital Marketing ; Artificial intelligence ; AI in digital marketing ; marketing
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