مجلة معالم للدراسات الاعلامية و الاتصالية
Volume 6, Numéro 1, Pages 12-23
2024-06-13
How Digital Communication Supports Public Campaigns: A Theoretical Approach
Authors : Belkaci Karim . Sadek Rima .
Abstract
This study investigates the integration of digital strategies in non-profit organizations' public campaigns. It revolves around three central themes; enhancing digital visibility, tailoring content to user expectations, and facilitating online interaction. The research underlines the importance of a sophisticated approach in digital communication, advocating for its strategic alignment with the broader goals and editorial direction of the organization. While acknowledging the pivotal role of digital tools in contemporary communication, the study stresses the irreplaceable value of face-to-face interactions. Proposing the concept of a '2.0 event,' which merges traditional and digital communication elements, the research suggests a balanced approach. This method is aimed at maintaining the core human element in public campaigns, while effectively utilizing the expansive reach and dynamic nature of digital communication. Ultimately, this paper emphasizes the importance of harmonizing digital and traditional methods to enhance the efficacy of public campaigns in the digital era.
Keywords
digital communication ; public campaigns ; support strategies
Les articles similaires
Ben Melit Selma
.
pages 542-564.
Badi Samia
.
Badi Souhem
.
pages 91-99.
ينون فاطمة الزهرة
.
ص 360-379.
Boudis Naima
.
Baghdadi Assia
.
pages 1089-1112.
