مجلة إضافات إقتصادية
Volume 10, Numéro 2, Pages 2226-2250
2026-09-30
The Mediating Role Of Attitude And The Awareness–intention Gap In Circular Consumption Among Urban Algerian Gen Z University Students
Authors : Hellabi Zoubeyda . Hamdoune Asma .
Abstract
This study examines how environmental awareness shapes circular consumption intentions among Algerian Generation Z (18–28) using an extended Theory of Planned Behavior. Analyzing data from 280 respondents via PLS-SEM, results confirm that environmental awareness significantly influences attitude, which fully mediates the relationship with consumption intentions. Subjective norms and perceived behavioral control also significantly predict intentions. Notably, an attitude–behavior gap persists, where high environmental awareness does not translate into strong circular consumption intentions due to structural barriers in Algeria. These findings highlight the need for policy interventions to bridge the gap between awareness and action in emerging economies.
Keywords
Generation Z ; Circular consumption ; Environmental awareness ; Theory of Planned Behavior ; Attitude–behavior gap
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