Le Manager
Volume 13, Numéro 1, Pages 82-107
2026-06-30
Benchmarking Practices In The Digital Age: Adapting To Technological Innovations
Authors : Hamdoune Asma .
Abstract
Traditional benchmarking frameworks are increasingly inadequate for organizations facing accelerating technological disruption in digital economies. This study examines how Digital Benchmarking Capability (DBC) — integrating performance monitoring, competitive intelligence, digital analytics, process benchmarking, innovation tracking, and adaptive recalibration — generates sustainable competitive advantage in Algerian organizations. The model tests three mediated pathways through Operational Performance, Innovation Capability, and Strategic Agility, with Technology Innovation Intensity moderating the relationship between Innovation Capability and Competitive Advantage. A mixed-methods design combining PLS-SEM with expert interviews was applied across five Algerian sectors. All hypotheses were confirmed: DBC directly predicts competitive advantage, all three mediation pathways proved statistically significant, and Technology Innovation Intensity significantly moderates the innovation-advantage relationship, with the model explaining a substantial portion of variance in competitive advantage.
Keywords
Digital Benchmarking ; Competitive Advantage ; Dynamic Capabilities ; PLS-SEM ; Algeria
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