les cahiers du mecas
Volume 22, Numéro 1, Pages 526-536
2026-06-02
Environmental Concern And Green Purchase Intentions: Extending The Theory Of Planned Behavior In Algeria
Authors : Dali Youcef Imane . Benachenhou Sidi Mohammed .
Abstract
Rising environmental awareness has led consumers to increasingly favor eco-friendly or green products. This study investigates the determinants of green product purchase intentions by extending the Theory of Planned Behavior (TPB) to include environmental concern (EC) alongside attitude, subjective norms, and perceived behavioral control (PBC). Primary data were collected via questionnaires from 409 participants in Algeria. A quantitative approach was applied, and the proposed model was tested using Structural Equation Modeling (SEM). The results indicate that environmental concern, attitude, subjective norms, and PBC all positively influence green purchase intentions. This underscores the importance of both individuals’ moral awareness and perceived ability to access green products in driving eco-friendly purchasing behavior. These findings provide actionable insights for managers and policymakers to develop strategies that promote sustainable consumption, enhance environmentally responsible behavior, and support broader sustainability objectives in the Algerian context.
Keywords
environment concern ; theory of planned behavior ; green purchase intention ; sem method
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