المجلة الدولية للاتصال الاجتماعي
Volume 12, Numéro 4, Pages 49-69
2025-12-31

Local Culture And The Stakes Of Cultural Transformations In Algeria An Analytical Field Study On The Role Of Local Cultural Media.



Authors : Djabri Sara . Belkhiri Radouane .

Abstract

Algeria is characterized by tremendous cultural diversity stemming from its rich history and diverse heritage. The local culture in Algeria reflects its historical, social, and geographical interactions and forms an integral part of the Algerian people's identity. However, the local culture in Algeria faces numerous challenges and transformations in the face of rapid cultural changes, Media has gained significant importance in the 21st century as a primary channel for news, information, and entertainment. Nevertheless, the local culture in Algeria encounters multiple challenges amidst these rapid cultural transformations. Supporting the local culture requires multi-level efforts, including strengthening the infrastructure of local media and enabling it with necessary resources. Additionally, enhancing collaboration between local media and other relevant entities such as cultural institutions and local authorities is crucial for promoting sustainable cultural development in Algeria. Methods: This analytical field study focuses on local culture and its transformations in Algeria, with a particular emphasis on the role of local cultural media in these changes. The research aims to understand the impact of local media in shaping local culture and identity, as well as its role in promoting cultural development and enhancing communication and interaction within the local community. The study was conducted using a field methodology, analyzing data collected from various sources, including interviews with local actors and media professionals, reviewing relevant documents and articles, and monitoring and analyzing local media content. Results:. The results have shown that local cultural media plays a crucial role in promoting local culture and fostering a sense of belonging within the local community. It contributes to the promotion of local cultural events, raising awareness about cultural heritage and local traditions. Conclusions: Moreover, local media helps facilitate communication and interaction among community members, encouraging active participation in cultural life.

Keywords

Media ; local media, ; local culture, ; challenges, ; cultural transformations, ; Algeria

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