ALTRALANG Journal
Volume 7, Numéro 2, Pages 497-505
2025-12-10

Television Media Language In Algeria: A Theoretical And Descriptive Study Of Its Levels And Characteristics



Authors : Belkhiri Radouane . Djabri Sara .

Abstract

The rapid evolution of modern communication technologies has profoundly reshaped media production and audience interaction. In particular, television has emerged as a dominant audiovisual medium capable of merging image, sound, and movement into dynamic linguistic expressions. This paper aims to explore the nature of television media language in Algeria, focusing on its levels and characteristics as a hybrid linguistic system that operates between classical Arabic and colloquial speech. Adopting a theoretical-descriptive approach, the study analyzes how linguistic choices in television discourse reflect sociocultural realities and communicative needs. It also illustrates, through selected examples from Algerian TV broadcasts, how television employs a “middle language” that balances clarity, accessibility, and expressive power. The paper contributes to the field of media linguistics by offering a structured framework for understanding the evolution, functions, and sociolinguistic implications of television language in Arabic-speaking contexts.

Keywords

Media language, television discourse, audiovisual communication, linguistic levels, Algerian Arabic, sociolinguistics.

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