مجلة بحوث الإدارة والاقتصاد
Volume 5, Numéro 3, Pages 123-142
2023-09-10
Authors : Djeffal Imene . Belkhiri Radouane .
The study at hand is an analytical endeavor that contends to highlight and emphasize the vital role played by social networking sites, mainly Facebook, in developing and spreading a prominent Green Economy culture that opts for guarantying a radical shift in individuals’ environmental attitudes and behaviors. The advent of SNSs constituted the hallmark of a communicational revolution that brough into existence one of the greatest human achievements of the contemporary age: The Internet. This extraordinarily far-reaching web managed to joint world nations under a virtual dome that has proffered an unprecedent opportunity for boundless interaction and socialization; the thing that paved the way for a novel trend as part of which former passive information and content receivers became media content creators and promoters, and thus they were recognized as the fundamental productive asset of these virtual platformers by virtue of the plethora of media contents they manufactured themselves. Facebook, being the largest SNSs platform, has been one of the major driving engines of this new wave of environmental culture and activism through its permanent availability and accessibility to broader, highly diverse audiences. Consequently, this article selected a number of Facebook pages, created by environmental protection advocates and activists, for the purpose of disseminating didactic and sensitizing messages and campaigns that aim to raise awareness about the ongoing global environmental crisis and accentuate the importance of a broad mobilization of human and material resources so as to strengthen and boost the persistent efforts of saving our environment and its natural resources from ultimate demolishment.
Facebook, social Networking sites, environment, environmental protection, Green Economy culture.
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
بن البار السعيد
.
لطرش كمال
.
ص 64-72.
Said Houari Amel
.
pages 257-268.
Boufrida Abdelmalek
.
pages 100-116.