دراسات اقتصادية
Volume 19, Numéro 3, Pages 164-180
2025-11-02
Digital Public Relations In The World Of Digital Communications... Trends And Developments
Authors : Djabri Sara . Belkhiri Radouane .
Abstract
In the face of rapid technological advancements and the transformations of the digital era, public relations has become fundamentally reliant on digital media and social media platforms. Digital public relations represents a modern concept for communication and constructing the perceptual image of institutions and companies in a technological and instantly communicative age. Social media and digital platforms serve as primary tools in digital public relations strategies, enabling companies to interact directly with their audience and convey messages efficiently and swiftly. Digital communication has the potential to strengthen the relationship between the organization and its audience by providing opportunities for interaction and collecting feedback. In the pursuit of combating corruption and building a positive reputation, digital public relations plays a vital role. Companies can utilize social media to promote transparency, clarify decisions, and explain activities effectively. Digital communication also allows the audience to access information more quickly and easily, enhancing their understanding of the organization's operations and strategic objectives. Furthermore, digital data enables organizations to have a better understanding of their audience's needs and to tailor their strategies based on precise analytics. These data-driven insights empower organizations to engage more deeply with their audience and deliver content that meets their expectations.
Keywords
Future ; Digital communication, ; Developments, ; Digital public relations, ; Trends, ; Evolution, ; Digital world, ; Public communication, ; Technology, ; Digital interaction, ; Digital future
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