khazzartech الاقتصاد الصناعي
Volume 14, Numéro 2, Pages 41-71
2024-12-21
The Triad Of Consumer Protection And Social And Ethical Responsibility In Marketing Activity - Roles And Orientations
Authors : Leulmi Imene . Meziane Saadia . Ayache Zoubeir .
Abstract
The consumer is a crucial element in any commercial or economic process. In light of the emergence of unethical practices in marketing and other sectors، researchers، academics and even governments in various countries have placed a renewed focus on consumer protection. Our research paper aims to elucidate the concept of social responsibility. The objective is to examine the roles of organisations and marketing ethics، and to protect the consumer from fraud، deception and unethical practices. We will also look at how to create a culture of marketing ethics and social responsibility to protect the consumer in the workplace.
Keywords
consumer; consumer protection; marketing ethics; responsibility and corporate social responsibility
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