مجلة المنهل الاقتصادي
Volume 7, Numéro 2, Pages 1441-1458
2024-12-15

“digital Entrepreneurship Strategies And Aspirations: A Soar Study Of Growth Levers In The Digital Age”



Authors : Mesbahi Fatima Zahra . Benmostefa Rim .

Abstract

Recent advancements in digital technologies have driven the growth of digital entrepreneurship and the establishment of new ventures in the digital space. Accelerated by significant events like the COVID-19 pandemic, this trend has spurred the development of 'digital entrepreneurship,' a dynamic field that merges cutting-edge technologies with novel market opportunities. This article aims to clarify the role of digital transformation in creating new business models. By investigating the realm of digital entrepreneurship, this study highlights both the opportunities and obstacles digital entrepreneurs face. Through a SOAR analysis, we explore key growth strategies and the tactics these entrepreneurs employ. The article concludes by recommending improvements to institutional infrastructures, which are vital for supporting and sustaining the success of digital entrepreneurship."

Keywords

Digital transformation ; entrepreneurship ; digital entrepreneurship ; SOAR

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