Beam Journal of Economic Studies
Volume 10, Numéro 2, Pages 404-419
2026-09-15
The Influence Of Managerial Ties On Firm Performance: A Study Of Marketing Capabilities And Industry Moderation
Authors : Chib Amina Djazia . Zine Younes .
Abstract
This study investigates the influence of managerial ties on firm performance by examining the mediating role of marketing capabilities and the moderating effect of industry characteristics. Grounded in the Resource-Based View and Social Capital Theory, the research proposes that managers' interpersonal relationships facilitate access to strategic resources, knowledge, and market information, thereby strengthening firms' marketing capabilities and improving organizational performance. A quantitative research design was employed using survey data collected from 180 firms, and the proposed hypotheses were examined through regression analysis. The findings indicate that managerial ties have a significant positive effect on marketing capabilities, which, in turn, enhance firm performance. Furthermore, industry characteristics significantly moderate the relationships between managerial ties, marketing capabilities, and firm performance, suggesting that the effectiveness of managerial networks depends on the competitive environment in which firms operate. The study contributes to the literature by integrating managerial ties, marketing capabilities, and industry context into a comprehensive framework and provides practical implications for managers seeking to strengthen competitive advantage through strategic networking and capability development.
Keywords
Managerial ties; ; Marketing capabilities; ; Firm performance; ; Industry moderation; ; Resource-Based View; ; Social Capital Theory
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