مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 10, Numéro 1, Pages 433-447
2026-06-04
Leveraging Ai For Marketing Innovation In Tourism: A Comparative Study Of Kerala And Singapore
Authors : Boukhabla Salim . Rais Abdelhak .
Abstract
Abstract: This study aims to examine the role of Artificial Intelligence (AI) in driving marketing innovation within the tourism sectors of Kerala (India) and Singapore. The study employed a descriptive-analytical approach, drawing upon official data from the World Travel & Tourism Council (WTTC), UN Tourism, Kerala Tourism, and the Singapore Tourism Board to compare the adoption of AI, digital readiness, and marketing outcomes in both destinations. The study concluded that Singapore's advanced AI integration through initiatives like Smart Nation has significantly enhanced marketing innovation and tourism competitiveness. In contrast, Kerala's emerging AI adoption shows potential but faces challenges in digital infrastructure and resource limitations.
Keywords
Artificial Intelligence ; Tourism Marketing ; Marketing Innovation ; Kerala ; Singapore
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