مجلة روافد للدراسات والابحاث في علوم الرياضة
Volume 6, Numéro 1, Pages 249-260
2026-03-01
Sports Media In The Age Of Artificial Intelligence: From Algorithmic Automation To Ethical Challenges"
Authors : Feguiri Leila . Hamidi Hayet .
Abstract
The rapid development of artificial intelligence technologies has profoundly transformed the structure and practices of sports media. Algorithms now play a central role in data collection, content generation, performance analysis, and audience personalization, significantly enhancing the speed, accuracy, and efficiency of sports coverage. However, these advancements also raise pressing ethical and professional concerns related to credibility, fairness, and algorithmic bias, especially in the growing reliance on generative content and automated reporting. This study explores the structural and professional shifts in sports journalism driven by AI integration, highlighting the tension between automation and the foundational principles of responsible journalism. It further examines strategies to safeguard trust and credibility in digital sports media, emphasizing the need to strengthen journalists’ digital and ethical competencies .
Keywords
Sports Media Ethical Challenge Artificial Intelligence Algorithmic Automation
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