El-Tawassol التواصل
Volume 31, Numéro 4, Pages 44-52
2025-12-18
A Semiological Analysis Of Visual Identity In Sports Communication: The Case Of The Algerian Football Federation (faf) Logo
Authors : Cheurfa Asma .
Abstract
This article presents a semiological analysis of the Algerian Football Federation (FAF) logo to explore how visual identity is constructed in sports communication. Using Roland Barthes’ model, the study examines both denotative and connotative meanings of visual elements such as colors, shapes, and symbols. Results show that the FAF logo functions as a symbolic tool conveying national and institutional identity.
Keywords
Visual Identity ; Sports Communication ; Semiological Analysis ; Algerian Football Federation ; Symbolism ; Logo Design ; Meaning
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