مجلة البشائر الاقتصادية
Volume 11, Numéro 3, Pages 653-669
2025-12-04

Promoting Green Purchasing Behavior Through Environmental Culture: Study On A Sample Of Professors At University Of Skikda



Authors : Mekita Hemza . Redjem Noureddine . Telilani Ghozlan .

Abstract

This study aims to examine the role of environmental culture in encouraging green purchasing behavior among professors of the Faculty of Economics, Business and Management Sciences at the University of 20th August 1955 in Skikda. To achieve this, we conducted a field study that included a sample of 113 professors, data were collected through a structured questionnaire and analyzed using SPSS software. The results showed that environmental culture effectively contributes to promoting green purchasing behavior among professors, through its four main elements. The study also showed that professors adopt positive environmental behaviors, such as rationalizing resources and adopting renewable energy.

Keywords

Environmental culture ; green purchasing behavior ; green products ; environmental practices ; environmental education

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