مجلة دفاتر اقتصادية
Volume 16, Numéro 2, Pages 47-62
2025-11-25

The Impact Of Sustainable Tourism Practices On The Brand Image Of Tourism Institutions: The Case Of Rusica Park Complex



Authors : Telilani Ghozlan . Bouteldja Djamel .

Abstract

This study aims to analyze the impact of sustainable tourism practices across environmental, economic, social, and cultural dimensions on the brand image of tourism institutions, using the case of the “Rusica Park” tourist complex in Skikda, Algeria. The study adopts a descriptive and analytical approach. Data were collected through a structured questionnaire from a sample of 402 visitors and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The findings revealed statistically significant effects of all examined dimensions on building a positive brand image, with the environmental and economic dimensions showing the strongest influence. These results highlight the importance of integrating sustainability practices into tourism management strategies to enhance competitiveness and strengthen tourism branding.

Keywords

Sustainable tourism ; Brand image ; Tourism branding ; Tourism institutions

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