مجلة نماء للإقتصاد والتجارة
Volume 9, Numéro 1, Pages 344-359
2025-06-30
The Impact Of The Digital Culture Of Service Providers On Improving The Quality Of Electronic Services: A Study Of A Sample Of Public Banking Agencies In The Western Region Of Skikda
الكاتب : رجم نورالدين . لزغد أسماء .
الملخص
This study aims to identify the impact of digital culture on improving e-services quality among service providers in public agencies in the western region of Skikda province. A descriptive approach was employed to collect, organize, and analyze data in order to address the research problem and test the hypotheses. The study population consisted of all public banking agencies within the specified geographical area, where a questionnaire was distributed to a sample of employees from these agencies. The results of the study revealed a statistically significant effect at the significance level of (α ≤ 0.05) between the digital culture among service providers and the quality of electronic services provided by the banking agencies under study. Based on these findings, the Study presents a set of recommandations aimed at fostering further advancements in electronic services and their quality in public agencies, particularly within banking institutions. JEL classification codes : M15, L86, H83, D83
الكلمات المفتاحية
Digital Culture ; quality of électronic services ; public banking agencies
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