مجلة الباحث الإقتصادي
Volume 13, Numéro 1, Pages 61-77
2025-06-30

Towards Setting A Green Hotel Model- From A Marketing Standpoint - Case Study: Royal Tulip Hotel



Authors : Mekita Hemza .

Abstract

Green hotel is considered as an important and day-to-day topic, it’s based on environmental practices that reduce the negative impact on the environment. Our study aimed to measure the environmental requirements of green hotel from marketing standpoint at Royal Tulip Skikda. A questionnaire has been elaborated and distributed to a random sample of 50 employees, where we processed the data obtained by using the Statistical Package for the Social Sciences SPSS. Through the results of the study we concluded that the degree of application of hotel’s mix marketing elements is average, the elements include (Green service, Green price, Green place, Green promotion, Green people, Green physical evidence, Green process), eventually, depending the results, we formulated a proposed “Model” for green hotel; which elaborated to give a general overview of the study and to help all stakeholders to figure out their interesting part.

Keywords

Green Marketing ; Green mix marketing ; Green hotels ; Environmental standards

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