مجلة النمو الاقتصادي والمقاولاتية
Volume 8, Numéro 2, Pages 37-48
2025-05-29
The Influence Of Responsible Agricultural Products On Purchase Decisions In Algerian Celiac Disease Patients: The Mediating Role Of Green Brand Awareness
Authors : Bounegta Hafsa . Boudi Abdessamad . Seddiki Nawel .
Abstract
The study aimed to determine the impact of responsible agricultural products on the purchase decision, with green brand awareness as an intermediate variable, on a sample of celiac patients in Algeria. In order to achieve the objective of the study, we used the descriptive and experimental methods by which we addressed various theoretical frameworks including that of responsible agricultural products, the purchase decision, and the green brand. To study and evaluate the data we used the SPSS and Amos Programs. A sample of 153 items was analyzed. The study found several findings, the most important of which was a statistically significant relationship between responsible agricultural products and the purchase decision. Awareness of the green brand also mediates the relationship between responsible agricultural products and the purchase decision.
Keywords
Responsible agricultural products ; purchase decision ; green brand ; Green Brand Awareness ; Celiac patients
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