مجلة الأصيل للبحوث الاقتصادية والإدارية
Volume 8, Numéro 2, Pages 31-52
2024-10-31

Using Digital Applications As E-tourist Guides To Revitalize The Turkish Tourism Sector



Authors : Mousli Tayeb . Abid Farid Zakaria .

Abstract

This research paper investigates the effectiveness of digital applications as electronic tour guides in revitalizing Turkey's tourism sector. It underscores the positive impact of digital transformation on the marketing of tourism services, emphasizing how these technologies enhance promotional efforts. The study reveals that digital applications enable tourists to experience virtual tours and obtain detailed information about attractions and services, thereby improving their overall experience. This advancement not only enriches the tourist experience but also boosts Turkey's appeal as a prime tourist destination. By integrating these digital tools, the paper argues for their significant role in modernizing and promoting the tourism sector in Turkey.

Keywords

Digital applications ; E-tourism ; Turkish tourism sector

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