مجلة معالم للدراسات الاعلامية و الاتصالية
Volume 8, Numéro 1, Pages 13-24
2026-06-28

The Digital Environment And The Problem Of The Systematic Use Of Theoretical Approaches In Media And Communication Research - Research From A Diagnostic/inductive Perspective-



Authors : Rezzag Lebza Issam . Zidane Khaoula .

Abstract

The cognitive, scientific, and research approach in media and communication studies is characterized by the presence of theoretical frameworks that frame it on multiple levels. These frameworks contribute to understanding phenomena, revealing the nature of the complex relationships between them, and comprehending the morphology of their variables and their structural composition. With the emergence of a new digital environment, a recurring, long-standing issue has arisen concerning the extent to which these theoretical frameworks keep pace with the phenomena emerging in this environment, and their capacity to explain them. Accordingly, our study seeks to formulate a proposal that discusses the issue of theoretical methodology from the perspective of its functional value within the research, cognitive, and academic context of media and communication studies, and to explore the problems associated with the interpretive concepts for employing theoretical frameworks in media and communication research within both classical and digital environments.

Keywords

Theory ; Theoretical Approaches ; Research ; Media and Communication ; Digital Environment

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