افاق للعلوم
Volume 11, Numéro 3, Pages 140-151
2026-06-01

University Students' Attitudes Towards Digital Public Relations (a Field Study)



Authors : Benkihoul Mohamed .

Abstract

This study aimed to identify university students' attitudes towards digital public relations. The study adopted the analytical descriptive approach, using a questionnaire tool for data collection. The study was applied to a sample of 29 students from the Social Sciences department at the University of Tizi Ouzou. The study concluded that students have moderate attitudes towards the university's digital public relations, along with their awareness of the importance of using modern technologies in the educational process. The results revealed no statistically significant differences in student attitudes attributable to gender or economic status, while statistically significant differences were found attributable to internet speed..

Keywords

Keywords: Attitudes, University Students, Digital Public Relations, University

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