مجلة العلوم الإقتصادية
Volume 21, Numéro 1, Pages 28-58
2026-03-31
محددات نية استخدام مواقع التواصل الاجتماعي في اختيار الوجهة السياحية: دراسة استطلاعية لعينة من سياح ولاية قسنطينة
الكاتب : زهيوة كريمة . باهي مسعودة . زرطال سمية .
الملخص
The study analyzed factors influencing tourists’ intention to use social media when selecting travel destinations. Based on data from 160 tourists in Constantine, it used a quantitative, deductive approach with SPSS for analysis. Findings showed that perceived usefulness, ease of use, and trust in social media positively affect tourists’ attitudes. Attitude toward using social media, in turn, significantly influenced the intention to use it for destination choice. Moreover, attitude served as a mediating factor between these variables. The study concluded with recommendations to further develop and refine the proposed research model. The attitude towards using social media played a mediating role, both fully and partially, between the pervious variables. Finally, the study concluded with several suggestions to enrich the study model
الكلمات المفتاحية
Perceived Usefulness of social Media ; perceived ease of use ; Trust in social media ; . Attitude towards using social media ; . Intention to use social media
مقالات مماثلة
مريمش زينب
.
زعباط سامي
.
ص 70-85.
العمري صفية
.
ص 1231-1250.
صادق حياة نسيمة
.
قبايلي الحاجة
.
ص 467-486.
محسن إيهاب
.
بلحيمر براهيم
.
ص 11-30.
كرميش آمنة
.
زديوي عبد الرحيم
.
ص 176-189.
