الحوار الثقافي
Volume 14, Numéro 1, Pages 384-394
2025-06-10
Ethnographic Analysis Tools In Digital Environments
Authors : Saber Lamia .
Abstract
This research paper presents the methodological foundations for applying ethnography in digital environments to investigate and uncover communication and human phenomena within what is known as virtual communities. This study establishes a set of data and variables that arise when ethnographic research tools - both methodologically and epistemologically - are applied to digital groups, after these tools hav e been used for decades to research and investigate spatial human groups with their various cultural, social, and even ideological diversities. This study primarily verifies the scientific feasibility of netnography tools as a methodology classified within qualitative correlational studies that have adapted to the changing systems of human existence .
Keywords
netnography ; digital environments ; Ethnographic analysis tools
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