Sociology of Digital Use: An Ethnographic Study of Travelers' Interactive Practices

Kherfia, Djoudi; Rahali, Djoudi

افاق للعلوم
Volume 11, Numéro 4, Pages 46-61
2026-09-10

Sociology Of Digital Use: An Ethnographic Study Of Travelers' Interactive Practices

Authors : Kherfia Djoudi . Rahali Djoudi .

Abstract

This study borrows the methodological tools of digital ethnography that contributed to uncovering the reality of the interactive use of media and interactive platforms based on the application of the principles of the Palo Alto school with the theory of the richness of the medium within the metaverse environment through research and analysis of patterns, methods and trends of communicative interaction resulting from the use of digital applications via the Internet in Mobile devices, methods and trends of communication interaction resulting from the use of digital applications via the Internet. On mobile devices, by studying the interactive communicative behavior of a sample of users of travel applications such as: Yassir, EPE SOGRAL spa, Wesseln, and analyzing the dimensions of this behavior based on focus groups for users of service applications for travelers within the virtual ethnographic approach. The current study resulted in several of the results are summarized as follows: • The participants in the qualitative research unanimously agreed that the virtual service applications are useful and effective for them. • Research services contribute to addressing problems related to travelers by providing transportation services in record time and at competitive prices because of relying on these mobile service applications.