مجلة الاقتصاد الحديث والتنمية المستدامة
Volume 7, Numéro 1, Pages 46-63
2026-09-13
The Role Of Digital Transformation In Improving Financial Performance Of Financial Institutions -read At Al Rajhi Saudi Bank
Authors : Djilali Toumi Hamza . Benazza Hicham .
Abstract
With the enormous technical development of our time in entering the products of the Fourth Industrial Revolution - including algorithms, artificial intelligence and machine learning - in every field of life, digital development is one of the most important pillars of the future of the financial and banking sector, as customers increasingly move towards implementing their banking transactions through electronic applications and smart solutions. The world's Islamic fintech markets are expected to grow strongly in the coming years a growing number of Muslims are seeking to enter digital finance and new banking services, Diversified and digital, which follows the principles of Islamic Shari 'a, this study aims to highlight and demonstrate the importance of adopting a digital and digital environment in improving the financial performance of financial institutions with a reading in the experience of Al Rajhi Bank Group leading in this field.
Keywords
Digital Environment ; Islamic Fintech ; Artificial Intelligence ; Investment Activities ; Al Rajhi Bank.
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