مجلة علوم الإنسان والمجتمع
Volume 15, Numéro 2, Pages 1038-1067
2026-06-12

Mechanisms Of Building Digital Reputation For Algerian Commercial Institutions Through Virtual Public Space- A Descriptive Study On A Sample Of Internal Stakeholders At Mobilis Institution - Sétif



Authors : Ayadi Mounir . Saidani Nasser .

Abstract

This study aims to reveal the mechanisms of building digital reputation for Algerian commercial institutions amid the ongoing digital transformation, focusing on the role of Facebook in managing the reputation of Mobilis Telecommunications (Sétif Branch). Using a descriptive survey method, data were collected from a purposive sample of 40 employees. The findings reveal that Mobilis effectively manages its digital reputation through continuous communication via its Facebook page, providing accurate information about services and products, and engaging positively with followers, Digital public relations were found to play a central role in enhancing the institution’s image and fostering public trust, while the actual performance and service quality of the institution form the fundamental basis for its digital reputation.

Keywords

Digital reputation, social media platforms, digital public relations, Mobilis Institution, reputation, mental image.

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