مجلة الرسالة للدراسات الإعلامية
Volume 10, Numéro 1, Pages 41-55
2026-05-30

Electronic Media And The Transformations Of The Value System In Algerian Youth Society -a Field Study On A Sample Of Students From Mohamed Lamine Debaghine University Setif 2

Authors : Ayadi Mounir .

Abstract

This study aimed to investigate the impact of electronic media in transforming the value system among Algerian university youth. The study adopted a descriptive-analytical approach, utilizing a purposive sample of 50 students from Setif 2 University selected intentionally, with questionnaires and observation as the primary tools for data collection. The findings revealed several pivotal results, most notably that electronic media has emerged as a parallel socialization system that facilitates the acquisition of modern values among youth, ranging from global cultural openness to increased freedom of expression. Conversely, the study noted the emergence of behaviors affecting religious commitment and direct family interaction. The results further demonstrated that this shift in values does not necessarily signify a detachment from original identity; rather, the study showed a strong adherence to inherited values, indicating a state of coexistence between traditional principles and incoming digital values. Furthermore, the findings indicated that the nature of this impact, whether positive or negative, is fundamentally linked to the individual's usage patterns and level of awareness. In conclusion, the academic community continues to maintain its value-based foundations despite the extensive openness provided by electronic media.

Keywords

Electronic Media; University Youth; Values; Facebook. Value Detachment; Social Norms.