Exploring Employee Advocacy in Algerian Organizations: Empirical Insights

Zieita, Younes; Dafri, Yassamine; Bouned, Nour Elhouda; Mahdjoub, Nesrine

Revue de Recherches et Etudes Scientifiques
Volume 20, Numéro 1, Pages 97-107
2026-01-26

Exploring Employee Advocacy In Algerian Organizations: Empirical Insights

Authors : Zieita Younes . Dafri Yassamine . Bouned Nour Elhouda . Mahdjoub Nesrine .

Abstract

This study examines employee advocacy in Algerian organizations amid rapid technological advances and social change, with special emphasis on social media’s amplifying role. Using a descriptive design, we surveyed 111 Algerian employees via an online questionnaire. Findings reveal that, overall, employees report satisfactory levels of job satisfaction, organizational identification, and social responsibility awareness, despite identifiable gaps in internal communication and clarity of organizational values. Moreover, while many employees demonstrate readiness to defend and promote their organizations—particularly through interpersonal encouragement and reputation management—their willingness to share positive content on personal digital channels and their intention to remain long term vary notably. These results suggest that, although employee advocacy is gaining traction as a strategic asset in Algerian workplaces, organizations must bolster internal communication, articulate core values more clearly, and address retention drivers to fully harness their workforce as brand advocates.