Aleph
Volume 12, Numéro 4, Pages 105-120
2025-12-25

Innovating In Algeria: The Key Role Of Management, Accounting Information, Marketing, And Startups In Economic Development



Authors : Boumediene Nadia . Djellal Ameur Nezha . Boukhdouni Wahiba .

Abstract

Abstract This research investigates the intricate interplay between management practices, accounting information systems, marketing strategies, and the startup ecosystem in Algeria to elucidate their collective impact on economic development. Grounded in a holistic approach, the study employs a mixed-methods research design, encompassing qualitative insights through interviews and focus groups, coupled with quantitative analysis derived from surveys across diverse Algerian enterprises. Findings indicate a diverse landscape in management practices, advocating for tailored approaches that align with organizational context. Addressing the challenges and opportunities associated with accounting information systems underscores the importance of technological investments for informed decision-making. The study highlights the need for a balanced marketing approach that integrates traditional and digital channels, resonating with the Algerian consumer landscape. Exploring the startup ecosystem reveals critical success factors and challenges, emphasizing the role of supportive ecosystems. Implications suggest context-specific strategies, technological investments, balanced marketing, and supportive ecosystems as pivotal for sustained economic growth. This research contributes a comprehensive understanding of Algerian business dynamics, providing actionable insights for businesses, policymakers, and stakeholders navigating the nuances of the country's economic landscape.

Keywords

Algeria ; organizational performance ; Technological Investments ; Business Dynamics ; Consumer ; oriented Marketing

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