المعيار
Volume 29, Numéro 4, Pages 12-24
2025-09-15

Socio-cultural Translation For Harmonizing Human Creativity And Ai Inspiration: A Dynamic Design Thinking Process For Innovation Using A Chatgpt 3.5 Case Study

Authors : Mazouz Soumaya . Kadri Abdeldjalil .

Abstract

This article highlights the critical role of translators as cultural mediators in the era of artificial intelligence and design thinking. How do Translators harmonize human creativity with AI? Serving as design mediators, translators are considered as bridges between designers, AI tools like ChatGPT, and global markets. Their involvement enhances innovation by ensuring socio-cultural feasibility and guiding AI responses for globally resonant designs. Positioned as cultural designers, translators foster collaboration, refine commands, and drive creativity in product development. This synergy between human ingenuity and AI capabilities enriches cross-cultural understanding, enabling impactful and innovative advancements for international markets.

Keywords

Artificial Intelligence ; ChatGPT3.5 ; Design Thinking ; Innovation ; Socio-cultural Translation