مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 2, Pages 11-22
2025-06-30
Al Jazeera Audience's Perceptions Of Using Artificial Intelligence As A Strategic Option To Enhance The Media Experience: A Study On A Sample Of News Bulletin Followers
Authors : Belmir Sara . Saadi Wahida .
Abstract
The media industry has witnessed rapid developments with the emergence of artificial intelligence as a central tool in enhancing media creativity and improving audience experience. This study focused on analyzing the tools and techniques used by Al Jazeera to enhance its audience experience, such as media personalization based on big data analysis, multilingual machine translation, and the production of interactive content. It also discusses the impact of these applications on content quality, increased engagement, and higher levels of audience satisfaction, while reviewing the challenges faced by Al Jazeera, including technical difficulties, privacy issues, and the ethical aspects related to AI-supported media content production.
Keywords
Al Jazeera channel ; Artificial intelligence ; Media creativity ; Audience experience
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